“the revenue per user on the web only paywall variant D was $1.96 on the inapp purchase only that was $29... it's about a 6% drop in proceeds on the web versus the inapp purchase”

Web payments at 30% Apple cut is a ~6% wash vs IAP — not the 30% windfall expected

RevenueCat's 4-variant live experiment on Dipsy found web-only checkout netted ~$1.96 per user vs ~$2.03 after Apple's 30% cut on IAP — a 6% gap, not the 30% windfall developers expect. The reason: web flows convert fewer trials despite lower fees. For apps on Apple's 30% standard rate, web billing is worth testing but not the slam dunk the fee savings suggest.