Founder Playbook
Product
“at RevenueCat we acquired an app called Dipsy we acquired this app specifically to run these kind of experiments to beta test our revenue cap features within days of the ruling my colleagues built out a system to take advantage of this”
Acquire an app specifically to run live monetization experiments on your platform
RevenueCat bought Dipsy not for its users or revenue, but as a real production test bed — a live app fully instrumented with their own tools. This let them ship experiments within days of a legal ruling without convincing external partners. For founders building monetization tooling, owning a first-party app eliminates partner dependency and produces credible data to share publicly.
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David Barnard
RevenueCatRevenueCat's 4-variant $40k experiment: web billing had 3.5% auto-renew cancellations vs 19% for IAP — 5x better early retention.
Sub Club by RevenueCat
External Payment Link vs In-App Purchase: RevenueCat's $40k Experiment· 0:56