“I think tiers make a ton of sense — without them you're forcing one price on everybody when you know that people have different willingness to pay. I think it's good to keep it as simple as possible — more than three tiers the consumer's brain might start to break.”

Keep Tiers to Three or Fewer — Beyond That the Consumer's Brain Breaks

Tiered pricing lets apps capture revenue from both budget-conscious users and power users willing to pay premium prices, without forcing everyone onto one plan. Reid DeRamus draws from streaming experience to set a practical limit: three tiers is the threshold before cognitive overload sets in. Beyond that, the complexity of the paywall starts working against conversion rather than for it.