“Your health metrics are too good — it's like going into the doctor's office and they're like look you need to eat a cheeseburger. I think that's actually one thing I see a lot of writers on Substack that I think are underpriced and they're not realizing their full earnings potential.”

Great Retention Is a Warning — You May Be Leaving Revenue on the Table

Reid DeRamus advises Substack writers (and app operators) that unusually high retention rates are a double-edged signal. Yes, it means subscribers love the product — but it also means many would happily pay more. He urges operators to resist the temptation to 'let it cruise' and instead treat above-peer retention as a trigger to evaluate whether prices have drifted below the market's willingness to pay.