“I think it's better to start out with something that's a little bit higher... if nobody's willing to do that then you've got a product market fit problem especially if there's already framing for that price in the market”

Start Subscription Pricing High — If Nobody Pays You Have A PMF Problem Not A Pricing Problem

Founders chronically underprice at launch, building systems where users need to be extremely engaged before the app earns a reasonable ARPU. Ravi's rule: set the high-water line at $20-30 per month first. If users will not pay that, the problem is product-market fit, not pricing. If they will, you have a baseline to optimize from. A daily-use tool Ravi relies on heavily has never charged him simply because the free tier removed the forcing function.