“goals are a three-legged stool you need the what you need the why you need the how and OKRs only have two of the legs”

NCT Framework Adds The Strategic Why That OKRs Always Miss

At TripAdvisor and with startup clients Ravi found OKRs repeatedly breaking down — not because the framework is bad, but because it assumes the strategic 'why' already exists. His NCT alternative adds Narratives (why), Commitments (what, not just metrics), and Tasks (how). The word 'commitment' acts as a natural limiter: people scope down to 3-5 things they will genuinely deliver, avoiding the goalpost-moving typical of classic OKRs.