Founder Playbook

Pricing
the best allocart or microtransaction products do have that scaling effect... 10 is going to be 10 times better than you know one 100 is going to be 10 times better than 10

Consumables Work When Value Scales Linearly — Skip Them If The Second Unit Is Not Meaningfully Better

A Tinder boost used 10 times gets 10x more profile impressions — value scales perfectly with spend. But if your product charges per extra scan after 10 free, the 11th scan delivers no meaningful additional outcome compared to just subscribing. Consumable products only make sense when more units reliably deliver proportionally more of the core outcome users want. Forced consumables on utility apps just frustrate users.


R
Ravi Mehta
TinderFormer CPO at Tinder; scaled to $1B+ revenue with tiered pricing and consumables
Sub Club by RevenueCat
How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta· 21:43
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