“This was part of that Q5 you know of post Christmas to end of January when everything is really great for CSS companies.”

Q5 Is the Best Season for Consumer Subscription Apps — Protect Your Campaigns Through January

Consumer subscription apps enjoy a powerful acquisition window from December 26 through January — driven by New Year's resolutions, gift card redemptions, and lower CPMs after holiday advertiser budgets expire. Losing campaigns to a creative ban during Q5 is especially costly. Prepare diversified creative stacks before peak season so a single takedown can't wipe out the window.