“I think just in general people over rotate on negative comments more than they do on positive and I think that's what throws a lot of Developers for a loop.”

Founders Over-Rotate on Negative Comments — Track the KPI Numbers, Not the Noise

Qualitative complaints are loud and emotionally salient. Conversion rates, retention, and LTV are quiet but accurate. The steadiness to hold both simultaneously — reading the data without being swept away by individual complaints — is what separates operators from reactive builders.