“You want to think about distribution on day zero before you even launch. And there's always a creator in your niche. If there isn't, the great thing about solving for a problem that you yourself encounter is that you can create the content. You know exactly why you're building this product.”

Plan Distribution Day Zero By Finding A Niche Creator Or Becoming One Yourself

Pre treats distribution as a pre-launch problem, not a post-launch one. Because he builds for problems he personally has, he can authentically create content in the niche if no existing creator covers it — which both attracts an audience and validates the product narrative before launch day.