Founder Playbook
Bootstrapping
“The total cost for our tools is about 300 a month and Apple takes their 15% cut if you make under a million dollars So our margins still stay close to that 80 85% range... Total downloads are over 20,000 Most of this is organic from app store and organic search”
Hit 80-85 Percent Margins On $300-Per-Month Of Tools With Pure App-Store Organic Traffic
Three apps generating $10.4K MRR run on ~$300/month of SaaS (Figma, Supabase, RevenueCat, Sentry, PostHog) plus Apple's small-developer 15% cut, holding margins at 80-85%. Distribution is entirely free organic ASO and search — no paid acquisition, which is what makes the unit economics work at this revenue level.
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The Wellness Company (3 Apps)$120K/year from 3 mobile apps
Starter Story
I Make $120K/Year From 3 Mobile Apps· 4:40