“Right now our free to paid conversion is around 8% which is around the higher side just because these are niche apps. And our day 30 free to paid retention is 61%.”

Niche Targeting Drives 8 Percent Free-To-Paid Conversion And 61 Percent Day-30 Retention

Pre's three hyper-niche health apps convert at 8% free-to-paid with 61% day-30 paid retention — both well above category averages. He attributes the elevated numbers directly to niche targeting: users self-select as high-intent buyers because the app solves one specific personal problem they already do.