“Directories still are incredibly successful in 2025 especially if you build something for the right audience... the directory solves a timeless problem like you need to find something that you're interested in and in this new AI world where we live in like cursor, people are starting to look through how to do things... if you can catch that wave you're really going to find a lot of visitors.”

Directories Aren’t Dead — They Win By Catching A New Platform Wave First

The directory model still works when it rides a new platform wave (Cursor, then MCPs) before anyone else has aggregated the content. Pontus added a second adoption spike by making MCPs searchable on the site right when that ecosystem emerged — owning the canonical reference for a hot new category compounds traffic over time.