“In a matter of minutes he spun up Figma and started to design while I started initial project with Next.js and I created a hard-coded JSON file with some rules that I found online and in matter of like an half an hour we had something up in Vercel ready to to click around on.”

Hard-Code A JSON File And Push To Vercel Within Thirty Minutes Of Calling Your Co-Founder

Instead of building a CMS or database first, Pontus shipped a hard-coded JSON file with rules scraped from online. Within 30 minutes the site was live on Vercel and clickable; total build to launch was 3 hours flat on Next.js with a reused design system. The data layer can always upgrade — the bar to validate is just 'is it live?'.