“You can always attach the press kit with high resolution images, all the information they could ever want about the founders, their backstory, the app, its purpose and then the images or assets necessary... leaving the main copy as a place for you to tell your personal story.”

Attach A Full Press Kit But Keep The Email Body Clean — Give Writers Everything Without Cluttering The Pitch

The ideal pitch has two layers: a short personal email body (the hook and the human story) and an attached or linked press kit (hi-res images, founder bios, app screenshots, press release). Writers on deadline need everything to write the story without back-and-forth. When you front-load all of that into the email body itself, the pitch becomes unreadable and signals it was written by a PR machine.