“Short, simple, straight to the point subject lines, a couple of lines of body copy, don't inundate because most of that stuff won't get read... a couple of simple sentences from you about why your thing is unique, why it's interesting.”

Write Two To Three Sentences And One Screenshot — The Press Pitch Format That Gets Read

Panzarino's mechanical pitch format: short subject line, two to three sentences of body copy explaining what's unique, one sharp screenshot embedded in the email. Everything else goes in an attached press kit. A pasted wall of text signals a bulk campaign and gets skipped. Keep the body as a genuine personal message — the press kit handles all the detail a writer needs to produce the story.