“A freshly launched new sensor or feature of a platform like that Apple or Google or somebody else has shipped... open AI launches a new model you've utilized that new model in a clever way.”

A Freshly Launched Platform Feature Is The Fastest Path To A Tech Story Hook

The most reliable way to hook a tech journalist is to ride a platform moment: a new Apple sensor, a Google API, a freshly launched AI model. Reporters are already looking for applications of that news — you become the 'here's what developers are doing with it' angle. This is time-sensitive, so pitching within days of a platform launch dramatically improves your odds.