“If we get pitched by 500 people in a day not unusual for any writer. You get pitched by 500 people in a day, 100 of those people have really done the work... out of those hundred maybe a dozen are even in your space.”

Out Of 500 Daily Pitches, Only A Dozen Pass — Understand The Funnel Before You Pitch

Panzarino breaks down the brutal math: 500 pitches to a journalist per day, 100 are real companies, maybe 12 are in the right beat, and from those 12 only one or two have an actual hook. Understanding this funnel changes how you pitch — your job isn't to prove you exist, it's to be the one with the clearest above-zero angle among that final dozen.