Founder Playbook
Idea validation
“Avatar ID and this was man it wasn't even code it was just a index of HTML actually was just a page with have examples of the avatars... link to type form no stripe checkout stripe payment link... I would manually so I immediately I had like 100 orders so manually I did I think these 100 or 200 orders myself so I would download the photos and then I would go to this this uh platform to do this finetuning”
Validate with a landing page + Stripe link + manual fulfillment — code comes after the first 100 orders
Pieter launched Avatar AI as a single HTML page with examples + a Stripe Payment Link + a Typeform for uploads, then manually fulfilled the first 100-200 orders by hand. No backend, no auth, no automation. Earned ~$3-6K in one night doing the work himself, then automated only the steps that proved demanded. Code is the most expensive form of validation; do the work manually until the volume forces the automation.
P
Pieter Levels
Nomad List / Remote OK / Photo AI / Interior AISolo founder behind Nomad List (~$40-60K/mo, 9 years old), Remote OK, Photo AI, and Interior AI. Builds with PHP + jQuery, has shipped multiple AI startups within months of GPT/Stable Diffusion launching. ~340K Twitter followers, lifestyle bootstrapper / digital nomad.
The Bootstrapped Founder
Pieter Levels — Indie Hacking is Dead. Now what?· 20:05