Founder Playbook

Shipping
it's not about PHP jig it's more about the point that it doesn't matter that you have these developers who work in Enterprise in agencies and there's this agency MLM I feel like where um you have a you have a company that doesn't know anything about tech they come to a web agency... these web agency need to sell like the best stuff so they say we use the newest technology

Ignore the tech-stack cult — ship with what you already know

Pieter runs $40K+/mo businesses on PHP and jQuery. The pressure to adopt the newest framework comes from agency sales narratives and VC-funded framework companies needing evangelist growth — not from your customer. Ship with the stack you already know fast and validate. If your business doesn't survive long enough to need rewriting, the framework choice never mattered. If it does, rewrites are a great problem to have.


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Pieter Levels
Nomad List / Remote OK / Photo AI / Interior AISolo founder behind Nomad List (~$40-60K/mo, 9 years old), Remote OK, Photo AI, and Interior AI. Builds with PHP + jQuery, has shipped multiple AI startups within months of GPT/Stable Diffusion launching. ~340K Twitter followers, lifestyle bootstrapper / digital nomad.
The Bootstrapped Founder
Pieter Levels — Indie Hacking is Dead. Now what?· 16:55
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