“I think they changed it more to like where if something goes viral in the beginning it becomes pumped maximum so it goes like before I would get like 100 retweets now if something viral gets a thousand retweets it goes very far but on the other side uh often many tweets get like two likes... what I love one thing interesting he also increased these long post like now you can write blog posts yes these blog post by definition get a lot of view time because of seconds right these do work really well”

Twitter's algorithm now pumps extreme + long-form — lean into blog-style posts

Twitter/X now measures view-time per tweet — extreme tweets get pumped to viral, normal posts get buried regardless of follower count. Adapt by writing long-form "blog" posts inside Twitter (which by definition rack up view-seconds) and clip them into shorter follow-up tweets. Product updates and ambient content underperform now; longer narrative pieces with a clear hook outperform. Treat Twitter as a publishing platform, not a status feed.