Founder Playbook
Pricing
“I got them valued recently and the multiples for iars are very good like they're very they're quite high like um normally for like the any stars you get like two three X or something right for AI it can be like five or six or even eight because it's kind of hype now... you need to make you need to cut these cost rapidly and then you need to go to a broker and then you need to sell for like good good amount of money”
Sell AI businesses at 5-8x while the hype premium lasts
AI startups currently sell at 5-8x ARR multiples vs ~2-3x for traditional SaaS — a hype premium that will compress as the market normalizes. If you build an AI startup, plan the exit explicitly: get profit margins as high as possible by cutting infrastructure cost, then list with a broker (Acquire, FE) while AI is still hot. Treating it as a 3-5 year compounding business risks the multiple disappearing under you.
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Pieter Levels
Nomad List / Remote OK / Photo AI / Interior AISolo founder behind Nomad List (~$40-60K/mo, 9 years old), Remote OK, Photo AI, and Interior AI. Builds with PHP + jQuery, has shipped multiple AI startups within months of GPT/Stable Diffusion launching. ~340K Twitter followers, lifestyle bootstrapper / digital nomad.
The Bootstrapped Founder
Pieter Levels — Indie Hacking is Dead. Now what?· 41:10