“I like to offer both subscription and one-time payment because some people really don't like subscription… My button is very clear: when you subscribe you have a cancel and it's really easy. I think it's really important to earn trust.”

Offer both subscription and one-time payment — and make canceling obvious

Many users have been burned by hard-to-cancel subscriptions. Offer a one-time option for the skeptics, and make the cancel button obvious on the subscription side. Friction-free exit is a pricing-strategy lever, not a churn risk.