“If you sell for a low price, you have an image of being a low cost… by selling higher price you might have less clients, but it's less support as well. So you have to also think about how you want to be perceived.”

Price is a positioning decision — and a support-load decision

Pricing isn't just a revenue lever — it shapes brand perception and support load. Low prices attract a different customer profile and create more tickets per dollar. Pick the tier you can sustain operationally.