“For AI Career my best marketing channel is probably Facebook and physical events, because real estate agents — it's really an activity of humans. But for nexts directory, my main marketing channel is Twitter because I have a big audience there.”

Pick the channel that matches where your ICP physically lives, not the trendy one

Channel choice is product-specific. Real estate agents convert on Facebook and in-person events; developers convert on Twitter. Don't copy the playbook a different product used — go where your specific customer already gathers.