“Now I prefer to launch on Product Hunt in order to get a backlink for SEO — it's a very good backlink, but the visibility is less good than it used to be. So I'm launching on Product Hunt and also on Twitter because I have a big audience there.”

Product Hunt is now a backlink play, not a traffic event

Product Hunt visibility has decayed, but the do-follow backlink is still worth the launch. Pair it with the channel where your audience actually lives — Twitter, a newsletter, or wherever you have real reach — to make launch day count.