Founder Playbook

Bootstrapping
My business costs around three or 4,000 EUR to run each month. It includes servers, marketing — we run ads sometimes — also freelancer costs and going to events. I could cut some costs but I'm not trying to save the most money. I'm trying to invest in order to grow.

Reinvest profits into growth — don't optimize for the lowest possible burn

With the product profitable, the question is reinvestment, not margin. Spend on ads, freelancers, and events while the business is growing; hoarding cash at this stage is a missed compounding opportunity.


P
Pauline
AI Career$8K MRR
Starter Story
How I Built It: $10K/Month AI Image Generator· 9:42
More tactics from Pauline