“There's a huge pool being built in Munich for example — these might bring in cohorts of surfers who couldn't traditionally afford to go surfing. It's a good example of widening your serviceable addressable market.”

Munich surf parks expand a coastal-only audience — physical-world shifts widen your SAM

Artificial surf parks in landlocked cities like Munich are expanding Surfline's addressable audience to demographics that never had coastal access. Paul frames this as widening the SAM from the top down — and Surfline's camera technology becomes the B2B angle for those parks. Adjacent expansion can come from changes in physical infrastructure, not just adjacent verticals.