“Build towards that goal — don't just assume it's going to happen. Be thoughtful around who is a potential buyer, what can I do to make this more interesting to that buyer? The cleaner and more professionalized your setup is, the easier it's going to be to find a buyer.”

Build toward an exit from day one — know your buyer categories and what makes you attractive to each

Falzon outlines the three exit categories for subscription apps: app roll-up portfolios (most willing, most price-disciplined), private equity (prefer a portfolio over a single app, want visible profitability), and strategic acquirers (rare, value free users and brand over financials). Each buyer type values different things. The practical advice: choose your buyer category early and then build the metrics that make you attractive to that type, rather than optimizing generically and hoping.