Founder Playbook
Audience
“the thousands of founders we interviewed and the millions of people who watch these stories and get inspired... this whole thing happened not because of me but because of you every single person who watched our channel supported us”
A Ten-Year Back Catalog Of Founder Interviews Is What Makes Your Audience Acquirable
The asset acquirers value in a content business isn't the founder — it's the back catalog of interviews plus the engaged audience watching them. For audience-led businesses the moat is the archive and the viewers, both built over years of weekly shipping. That compounded library is the thing that gets bought.
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Pat Walls
Starter StoryLife-changing exit (acquired)
Starter Story
I Sold My Company· 7:05