“Strategy based comms and marketing is so much more interesting and so much more important long term — you really need to get that out of a PR strategist; you won't get that out of a PR firm.”

Hire a PR strategist, not a PR firm — you need a narrative, not a press-release factory

A traditional PR firm packages and blasts press releases to maximize surface area — useful for gaming companies seeding their name broadly. But what app founders actually need is someone who builds the narrative you'll tell consistently over years: the story your future users and investors will always recognize as true. That strategic layer isn't a volume game.