“What we call a premium session which is a session in which a premium member interacts with the premium feature and we want more essentially premium members to come more frequently interact more and for us it's a sign of value that they're arriving for the product which is a sign that they will continue staying with us for the long term.”

Track premium sessions, not just payments — feature engagement predicts retention before churn is visible

LinkedIn's leading retention indicator is 'premium sessions' — sessions where paid members actively engage with premium-exclusive features. Payments are lagging indicators; premium session frequency is predictive. A subscriber paying but not using premium features is a high churn risk even before cancellation. This metric bridges activity data and revenue data, giving an earlier intervention window before the subscriber has already made the mental decision to leave.