“Members who generally use our features more and get to know premium better stay for the value they want to see what additional perks we have we refresh them every 6 to 12 months they want to see the monthly rotating perk.”

Partner bundles increase retention — members who engage with perks stay longer

LinkedIn Premium includes rotating partner perks (Notion with AI, Headspace, Duolingo, Spotify) that drive engagement beyond core features. Levit sees a causal link: members who engage with perks learn the full product better and retain at higher rates. The mechanism is variety — refreshing perks every 6-12 months gives subscribers a reason to re-evaluate and recommit. This pattern scales to any subscription that can negotiate third-party perks.