“Within our premium subscriptions we run over a thousand AB tests a year we essentially test anything that we would launch into market uh whether it's a new feature a new layout a new way to talk about kind of the value that we provide it would all go through an AB test process.”

Run 1,000+ A/B tests per year — maximize learning speed by minimizing internal debate

LinkedIn Premium runs 3+ tests per working day across features, layouts, paywall copy, and value messaging. Levit's philosophy: time spent debating internally is worse than time spent getting signal from actual members. The bottoms-up structure means each PM owns their domain and drives tests independently — no central committee approving experiments. Speed of iteration beats quality of internal debate.