Founder Playbook

Audience
If you look at top 10 apps by saturation for every age group — 18 to 25, 35 to 40 — ChatGPT is the only AI app that cracks the top 10 for any age groups, which is crazy. All of the top ones are ChatGPT, Claude — these very general LLM assistants. We're going to see a big and exciting expansion in the types of AI products delivered via phone.

ChatGPT is the only AI app in any age group's top-10 saturation — headroom is huge

Despite the AI hype, ChatGPT is the only AI app cracking top-10 saturation in any demographic. The vertical/opinionated AI app wave hasn't hit mobile yet — for female users ChatGPT doesn't even make the top 10. The audience opportunity for category-specific AI apps is wide open.


O
Olivia Moore
Andreessen Horowitz (a16z)$1M+ ARR per employee in portfolio companies · 21% YoY non-game app growth · top AI apps monetize at 2x ARPU of pre-AI peers
Sub Club by RevenueCat
App Revenue Is Booming and It's Not Just AI Apps· 4:20
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