“Grindr now has like a several hundred dollar a month AI that swipes and makes matches for you. Is the average user going to pay for that? No. But 1% of users will, and you're now able as an app to capture so much more value because you're essentially serving not just the product anymore but you can serve outcomes if people are willing to pay for them.”

Sell outcomes, not products — Grindr's $hundreds/mo AI auto-swipe agent

The new monetization frontier is selling outcomes, not features. A small slice of power users will pay 10-50x the base subscription for AI that does the work for them. Mix subscriptions, usage-based, and ads to capture the full demand curve instead of pricing for the median — perfect price segmentation is finally possible.