“bored is sexy consistency is sexy longevity is sexy sustainability is sexy my millions came because of consistency it didn't come because of one year it came at year seven”

Bored is sexy — once a thing works, run up the score

Once a thing works ($1k/month, three pre-orders, anything), the instinct to chase the next novel idea is the enemy. Run up the score on what already has signal. AppSumo's wins came at year seven, not year one — boring consistency beats sexy pivots. The compounding only happens if you stay in the boring middle long enough.