“Stop building it and telling them about it like have them come in the kitchen have them come to your house have them come in your WhatsApp group have them come in your live chat I literally did that to a thousand people over months that was the secret”

Build WITH the public — pull them into the kitchen

Building 'in public' (broadcasting updates) is the watered-down version. Noah's reframe: build WITH the public — pull readers into WhatsApp groups, Discords, live chats, DMs. His book launch team came from manually DMing ~1,000 people one by one over months. Explicit ask, individual messages, no automation.