Founder Playbook
Audience
“you have to keep repeating your messaging you have to keep positioning and showing your product multiple times so many times one of the things we're doing every week now is on Wednesdays we're saying hey here's a crazy thing that's coming out in our newsletter tomorrow it's like 2 or 3x'ing our daily email signups”
Repeat the pitch — most of your list still hasn't bought
Even on his decade-old list, only ~80% on a webinar had bought the book. Audiences cycle through and ignore most messages — keep restating what you sell. Noah's Wednesday teaser cadence 2-3x'd daily signups on noahkagan.com. Assume the list hasn't seen prior pitches; reintroduce the core product every send.
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Noah Kagan
AppSumoFounder · $100M+ business · author of "Million Dollar Weekend"
The Bootstrapped Founder
Noah Kagan's Startup Survival Guide· 25:05