“we launched Breeze do which is a docy sign alternative and it's already on track to be a seven figure business in 12 months but that's the within our Originals team I think that's our 10th product we've launched in 10 years and only the third third or fourth one that's actually worked significantly”

Ship ten products to get three or four hits

Even Noah's internal product team — with AppSumo's distribution behind it — ships 10 products to get 3-4 hits. Stop expecting product #1 to land; plan a portfolio. The compounding only kicks in if the next launch happens, no matter how the last one went. The product that hits is usually the one you almost didn't make.