Founder Playbook

Launching
I posted like hey y'all I'm working on a DocuSign alternative I hate DocuSign does anyone here else hate DocuSign and a few people raised their hand they're like they just did the Emoji hand raise and I just dm'd them I said hey working on this product like here's what it's going to be doing do you want to pre-order it

Validate price with DMs after a group-chat hand-raise

Noah validated Breeze (now a 7-figure trajectory) with one WhatsApp post and a stack of follow-up DMs. Public post surfaces interest; private DM closes the sale. No landing page, no ads — just a question and individual asks. Hand-raises don't equal revenue; the only validation that counts is who actually paid.


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Noah Kagan
AppSumoFounder · $100M+ business · author of "Million Dollar Weekend"
The Bootstrapped Founder
Noah Kagan's Startup Survival Guide· 20:38
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