“you have this little exercise in there where you look is it a million dollar idea and you look at what am I what is my average sale price and how many people are in the market and you multiply these two very simple numbers”

Run the million-dollar math before falling in love with an idea

ACV multiplied by addressable market. If the product is under $1M ceiling, it's structurally capped — no amount of execution fixes the math. Run two numbers before committing: 'how much will each buyer pay?' × 'how many such buyers exist?' Most founder ideas die in this calculation before they ever launch.