Founder Playbook
Idea validation
“I always tell people three people three customers 48 hours then stick with it or find someone else that can stick with it instead of you”
Three customers in 48 hours, then commit or hand it off
Noah's validation rule: get three paying customers in 48 hours before committing serious time. If three real humans won't hand over money in two days, the idea isn't ready — pivot, hand it to someone who will stick with it, or move on. Forces a brutally fast signal instead of months of building in the dark.
N
Noah Kagan
AppSumoFounder · $100M+ business · author of "Million Dollar Weekend"
The Bootstrapped Founder
Noah Kagan's Startup Survival Guide· 11:38