“I would say that you need to start your TikTok journey by yourself try find out what works and only then start thinking about delegate or hiring other people so just try it by yourself and also don't over complicate it so skip inventing your own TikTok format and just replicate what's already going viral.”

Run TikTok Yourself Before Hiring, And Never Invent A Format That Already Exists

Their advice to past selves is to resist outsourcing and resist originality. Run the TikTok account personally until you understand what wins, then bring people in, and never try to invent a format when a viral one is already sitting there to copy.