“in this case we show exactly the problem like you have 100% generated text you do this and you have like 100% human written text once it gets viral we start getting a lot of sales immediately”

Lead Hooks With The Exact Before-And-After Of The Product

Their highest-converting TikToks lead with a sharply framed problem, then demonstrate the product as the literal solution in the same clip. One copycat of a 150K-view video pulled in 1.5 million views and started generating sales the moment it went viral.