Founder Playbook

Shipping
we decided okay let's go two weeks we make a product start promoting it and it's it worked out... we started filming ourselves we started posting videos every day just from the first video we got the first sale but after that things started to snowball so first months $41K second months $32K and third months $27K

Cap The Build At Two Weeks, Then Switch To Daily Posting Mode

They capped the build at two weeks and went straight into daily posting. The first TikTok produced a sale, and from there momentum compounded into $41K, $32K, and $27K across the first three months.


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Nikita & Yini
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