“step number one is sourcing whatever you do you need to try to find the creators that fit your content strategy... step two it's onboarding... third step is the management... step four is once you're big enough it's time for you to systemize and optimize even more for example you can start a referral system for all of your UGC creators you can have dashboards to analyze the growth”

Scale UGC with the sourcing → onboarding → management → systematize loop

Once you've found a viral format that works, scale to 200+ active creators via a 4-stage loop: (1) sourcing — inbound application forms in UGC group chats + outbound VAs DMing micro-influencers; (2) onboarding — interview vibe-check + the productized course; (3) management — Discord group or top-creators-promoted-to-managers + biweekly feedback calls; (4) systematize — referral systems for creators, dashboards for analytics. This is what separates a viral moment from a $150K/mo consumer app.