Founder Playbook
Content
“try all of these maybe around 2 3 weeks at a time and every time you try a new strategy really milk the hell out of it for example if you are doing faceless content you can try slideshows you can try videos you can try different ways that you can do the slideshows... and just keep iterating and keep testing until you find one”
Run one viral format hard for 2-3 weeks before pivoting to another
Pick one format — faceless slideshows, talking head, reaction, Reddit, AI UGC — and run it hard for 2-3 weeks before judging it. Inside that window, vary the CTA, the hook, slideshow length, frame structure, and timing exhaustively rather than jumping channels at the first plateau. Most format failures aren't the format — they're premature pivots before exhausting the variants. Only graduate to the next format after you've actually milked the current one.
N
Nicole
Glam Up / SproutBuilt 4 consumer apps in 2 years, each $100K+ MRR. Glam Up: 1M users in 6 months, $150K MRR peak. Sprout (formerly Prep AI): $250K MRR in 8 months. Peak: 400M views in 7 days, ~200 active UGC creators managed simultaneously, 4-500M monthly views.
Starter Story
My Two Apps Make $150K/Month Each· 7:25