“we hard paywall all of our apps when it comes to our business models we do a weekly or monthly subscription for these two apps”

Hard paywall every consumer app — weekly + monthly options on first open

Skip free tiers and generous trials on viral consumer apps. The user came in hyped from a TikTok scroll — capture that intent immediately by gating the core scan, result, or feature behind a hard paywall on first open. Offer both weekly (low-commit impulse) and monthly (more value perceived) so the buy decision happens at the peak of curiosity, not after a 7-day cooldown. Hard paywall is what monetizes the ~$1+ CAC TikTok install.