“my co-founder was in HFZ and they had other founders building consumer apps one of them was UMAX it's a looks maxing app for guys and we loosely got inspired by it and we wanted to build a glowup app for women and makeup and we realized that there's no apps like that existing on the app store yet”

Clone a proven consumer-app playbook into an adjacent underserved audience

Don't invent a brand-new consumer-app category. Find an app with proven paying customers and a working content playbook, then port the mechanic to an adjacent audience that the App Store hasn't served yet. UMAX (looks-maxing for guys) → Glam Up (glow-up for women). Sprout pivoted from beauty into college-student jobs specifically because that audience had higher purchasing power. Pick the mechanic, swap the audience, ship.